This animation was designed and produced for PSAid (Public Service Announcements for International Disasters) to encourage donating cash instead of materials when helping people affected by emergencies overseas. The animation won the Second Place in 2014 PSAid Broadcast Contest and was broadcasted on TV nationwide in 2015.

 

After researching related information, I summarized three main benefits of monetary donation which became the structure of my animation:
1. Best use all resources - appropriate supplies that are most beneficial to the disaster can be bought when needed
2. Help local economy - supplies can be bought locally with monetary donation which also helps local economy to blossom after the disaster
3. No transportation required - contrary to in-kind donations, monetary donation can save lots of efforts in transportation

 

 

PSAid Illustrations